Popular Searches
Popular Brand and Topics
CompTIA AI for Marketing Essentials
5 Based on 213 reviews- 263,670 Learners
- 287 Courses
CompTIA AI for Marketing Essentials is a focused, one-day course that helps marketing professionals apply generative AI across common marketing workflows. Learners practice using AI to synthesize market and audience insights, identify keyword and topic opportunities, develop campaign concepts, build content calendars, create and repurpose copy, generate visual media, plan personalization, design campaign workflows, interpret analytics, improve discoverability, and strengthen social engagement.
Request More InfoClass Price
$99.00
Schedule To Be Announced- VILT
The course combines prompt fundamentals with hands-on activities and demonstrations while emphasizing responsible AI use, brand alignment, governance, compliance, fact-checking, and verification of AI-generated output.
Course Topics
- Explain generative AI fundamentals and the elements of an effective prompt.
- Use AI responsibly by recognizing risks, verifying outputs, and identifying common AI errors.
- Synthesize market, competitor, and audience information to generate useful marketing insights.
- Generate and prioritize keyword, topic, campaign, and content opportunities.
- Build AI-assisted content calendars, channel plans, marketing copy, and repurposed assets.
- Create and evaluate visual and multimedia assets for brand fit.
- Plan personalized content flows and multi-step campaign workflows.
- Turn campaign data into executive insights and support dashboard narratives.
- Apply AI to SEO, metadata, social content, and cross-platform engagement.
- Create reusable prompt libraries and apply governance, compliance, and fact-checking practices.
Virtual Instructor-Led Training
1 days / 8 hours
Who should attend CompTIA AI for Marketing Essentials Course
- Marketing professionals and marketing coordinators
- Content marketers, copywriters, and social media professionals
- Digital marketing, SEO, and campaign specialists
- Marketing analysts and professionals responsible for reporting and executive insights
- Marketing leaders and team members who want practical experience using generative AI responsibly
Prerequisites for CompTIA AI for Marketing Essentials Course
CompTIA AI for Marketing Essentials Course Outline
- Course Introduction
- Course Introduction
- How to Use this Course
- Activity: Pre-Assessment
- Prompt Fundamentals
- Introduction to Generative AI
- Elements of an Effective Prompt
- Introduction to Contextual Files
- Activity: Crafting an Effective Prompt
- Using AI Responsibly and Securely
- The Risks of Using AI
- The Importance of Verifying AI Outputs
- Types of Errors in AI Outputs
- Activity: Verifying AI Outputs
- Synthesizing Market and Competitor Data with AI
- AI-Driven Market and Audience Analysis
- Prompts for Market and Audience Analysis
- Using AI to Understand Your Audience and Market
- Activity: Generating Market Insights with AI
- Generating Keyword and Topic Opportunities
- AI-Powered Keyword Discovery and Topic Brainstorming
- Using AI to Generate and Prioritize a Content Topic Backlog
- Activity: Keyword Identification and Prioritization
- Campaign Concepts and Whitespace Analysis
- AI-Enhanced Campaign Ideation
- Prompt Patterns for Concept Generation
- Activity: Select and Prioritize Campaign Concepts
- Activity: Refine Ideas Through Iteration
- Building AI-Driven Content Calendars and Channel Plans
- AI Content Calendars and Channels
- Calendar Cadence and Channel Selection Checklist
- Build a Month Plan from a Brief
- Activity: Resolve Conflicts in the Plan
- Generative AI for Marketing Copywriting and Repurposing
- AI Copywriting Essentials
- Tone, Voice, and Guardrails Prompts
- From Brief to First Draft
- Repurposing Recipes by Channel
- Activity: Choose Repurposing Paths for Reach and SEO
- Activity: Creating Campaign Assets
- AI Visual and Multimedia Asset Creation
- AI Visual and Multimedia Tools
- AI Media Tool and Prompts
- From Brief to Branded Visual
- Activity: Evaluate Generated Visuals for Brand Fit
- Activity: Prompts for Media Creation
- Advanced AI Media Creation
- Introduction to Advanced AI Media Generation
- Powerful AI Media Tool Combos
- Produce a 15-Second Product Spot
- Activity: Advanced AI Video Workflow
- Data-Driven Personalization Planning
- AI Personalization Fundamentals
- Mapping Content to Audience Data
- Activity: Design a Personalized Content Flow
- Activity: Optimize Personalization Rules
- Designing Multi-Step Campaign Workflows with AI Guidance
- AI-Guided Workflow Planning
- Prompt Patterns for Workflow Mapping
- Draft a Three-Step Nurture Flow
- Activity: Generate a Workflow Proposal
- Turning Raw Data into Executive Insights
- From Data to Narrative
- Insight Extraction and Visualization Prompts
- Build an Executive Dashboard
- Activity: Summarize Results for a C-Suite Meeting
- AI-Powered SEO Strategy and Metadata Generation
- AI for SEO Execution
- Prompting for Keyword Alignment and Metadata Audits
- Audit and Optimize an Existing Page
- Activity: Evaluate On-Page SEO Fixes
- Activity: Recover Search Visibility After a Ranking Drop
- Social Content Creation and Repurposing with AI
- AI for Social Engagement
- Prompt Patterns for Repurposing and Scheduling
- Generate a Cross-Platform Campaign
- Activity: Evaluate Social Posts for Fit and Format
- Activity: Plan a Week of Social Content
- Optimizing AI Workflows with Projects and Prompt Libraries
- Building Efficient AI Workflows
- Structuring Prompt Libraries and Context Threads
- Create a Reusable Prompt Set
- Activity: Optimize a Project for Speed and Consistency
- AI Governance, Compliance, and Ethical Use
- Governance and Risk Awareness
- Checklist for Fact-Checking and Citation
- Activity: Apply the Governance Checklist
